Instagram stories has been a game changer for business accounts on Instagram. I know that a lot of business owners are struggling with the algorithm changes, “shadow banning”, and new business settings. Many are fearful that Instagram will soon be like Facebook, as far as business pages go. This means that businesses will most likely have to pay if they want their posts to be seen. While I totally understand why Instagram would do this (very smart business move on their end), it is already proving to be very harmful to small business accounts that are trying to promote their products.
Thankfully, Instagram threw small businesses a bone, and came out with Instagram stories. I highly recommend taking advantage of this tool and use it to it’s full potential.
Here are some of my tips for using Instagram stories for your business (or blog).
1. DIRECT FOLLOWERS TO OTHER SOCIAL MEDIA PLATFORMS
Stories is a great place to promote your other social media platforms such as Pinterest and Facebook. I created a couple photos that can be used in your stories, that you can save and use! Once you upload them to your stories be sure to add the URL, example: pinterest.com/britt_kav For the mailing list photo, be sure to add directions for how to join your mailing list. (Tap each photo, tap + hold to save to your phone.)
2. DIRECT FOLLOWERS TO YOUR LATEST INSTAGRAM POST
A lot of times Instagram will burry your post, and a good majority of your followers won’t even see it. (Thanks a lot, new algorithm!) Using stories to direct followers to your latest post can be a great tool to help boost your views. Screen shotting your page and posting an arrow to your post is one way to send them there. Example:
(My phone is on the charger. Don’t judge me.)
Put a sticker over your post to get your followers interested in what it is! (SoOooO mysterious.)
You could also post something like this (feel free to save and use these):
The arrow points to your profile picture, which can be clicked on. 😉
3. INCLUDE EXCLUSIVE DISCOUNT CODES
Creating a custom discount code exclusively for people who watch your stories is a great way to see how many sales you’ve gained just from your story viewers. You could even make it fun and have a “Happy Hour Sale”, and delete the story once the sale is over. This will also encourage people to keep an eye on your stories.
4. LET YOUR FOLLOWERS GET TO KNOW YOU
Instagram stories has been a great way for business owners & bloggers to open up with their followers and allow them to get a glimpse into their life/home/office/etc. I didn’t know the face behind a lot of shops until Instagram stories launched. Customers love to know who they are buying from. Make sure to stay professional, remember…there are some things your followers DON’T want/need to see. (Trust me, I’ve unfollowed some pages because of their stories.)
5. GO LIVE
The newest Instagram feature is the ability to go LIVE! Something about watching other people live is just so fascinating. One advantage is the fact that your followers will be notified that you are live. I suggest planning out exactly what you are going to talk about, or at least have some sort of idea, because it can be easy to lose your train of thought. (And it can be quite intimidating.) Use the LIVE tool to engage with your followers, allow them to ask you questions, or use it to ask them questions! (Examples: what items they love, what they want more of, where they’re from, etc.)
I would love to hear if this post was helpful to you, or if you have some of your own suggestions/helpful tips!
PinchMe sent me a ton of free samples, and you can get some also! All you have to do is create an account, and once you receive your items just go and leave your reviews of each item you received.
I love these types of boxes because: A. They’re freeeee, and B. I am a creature of habit, so this is a great way for me to try new products that I probably wouldn’t have tried otherwise.
Create an account and get some free samples for yourself by signing up HERE
You need to throw away your toxic feminine hygiene products, because there are non-toxic products available!
I know it seems like just about everything causes cancer these days, or contains an ingredient that might cause cancer, so it can be difficult deciding which things you’re going to risk using and which things you’re going to ditch. When it comes to things I put in my body, like food, I *try* to eat mostly organic, healthy foods.
Within the last couple years or so I read up on how extremely toxic tampons and pads are, and it made me feel all gross inside. When I first read about how bad they are I looked into alternatives such as “The Diva Cup” and that period underwear (Spanx or something?)…neither looked appealing to me. I just wanted a tampon that wasn’t toxic!!
Thankfully, with being pregnant and nursing the last four years I hadn’t had a period until just a few months ago. (TMI? Sorry…kinda.) So, once Aunt Flow came back I just used up the tampons that were sitting in my cupboard, waiting for her return.
Then I was introduced to LOLA. Lola carries 100% ORGANIC cotton tampons and pads. *Angel choir singing.*
NOT ONLY are they 100% organic, (which means no toxins, dyes, synthetic additives), but they DELIVER. Straight to your door. And you can sign up to have them be delivered to you once a month. *Angel choir sings again.*
I can’t even tell you the amount of times I have started my period and had only a tampon or two (if that) on hand, and had to make my husband run to the drug store to grab me more. (Husbands love doing that, I’m sure he’ll miss it.)
As you can tell, I am super stoked on Lola. Who knew tampons and pads could make me so excited??
If you guys want to try them out (why wouldn’t you?), then you’re in luck because I have a 60% off code for you to use! It expires May 31st 2017, so don’t wait. The code is: BRITTKAV
Order from mylola.com
You will not be disappointed.
*sponsored by Lola.