6 Tips For Branding Your Instagram Feed
So, in case you didn’t know, I’ve recently started working as a virtual assistant and social media manager. Owning two businesses has helped me gain first-hand experience with social media marketing. My first business, Root Avenue, was instantly successful by using Instagram as my main marketing tool. In fact, I would say that a majority of the small apparel businesses that started a 1-5 years ago can thank Instagram for most of their success.
Unfortunately, Instagram has changed a lot over the last year. While it is still a great marketing tool, it takes a lot more effort to get your product and brand seen by consumers.
With that said, it is definitely still possible to have amazing success on Instagram. There is ONE main thing that I highly recommend you do, and that is to have a clear vision of your brand and portray it across all of your social media, ESPECIALLY your Instagram.
I will be doing a whole post on branding your business, but for now I am going to focus on branding your Instagram.
6 Tips For Branding Your Instagram Feed
1. KEEP YOUR FEED CONSISTENT
Find your style and stay true to it. If you like warm tones and nature, then stick to it! If you like cool tones and city backdrops, then stick to that! Consistency is the KEY to branding! A couple things that you can do to keep your feed consistent is adhering to a color scheme/filter, and creating a pattern for your posts.
I really love @lizakoshy‘s feed, and think it’s a great example of a consistent feed that sticks to the same filter and tone. (I am not sure which filter this is, but I love it!)
2. PICK A THEME
This goes hand-in-hand with branding. One reason that “niche” accounts do so well is because they focus on one thing which draws people in. Picking a theme goes along with being consistent. You don’t NEED to have a theme, but it really does help!
A good example of a brand that does this is @thebeeandthefox. They have that vintage/70’s vibe.
3. KEEP YOUR FEED VISUALLY APPEALING
A good looking feed is going to have more success gaining and keeping followers. If someone lands on a page that is visually appealing they’re more likely to browse for a while.
@vickiee_yo‘s Instagram catches your eye right away, and keeps your attention.
4. DON’T BE AFRAID TO ASK FOR ADVICE
Sometimes a second (or third or fourth) pair of eyes can help when you’re stumped on what direction to go. Don’t be afraid to reach out to marketing managers, or even creative friends, and ask for advice on how to style your feed. Often times I will go through my feed and delete pictures that I feel stick out (in a bad way) and clash with my tone.
One of my clients had a great grasp on their brand, and their website is amazing. When I took over their social media accounts I noticed that their Instagram did not portray the vibe of their brand. Here is a side by side look at their feed before I took over, and after.
Left is before, right is after. I totally brightened the feed and made sure that their brand’s message (“There is always a reason for a party!”) was portrayed to people that came across their page.
5. REACH OUT TO SOCIAL MEDIA INFLUENCERS/BLOGGERS THAT FIT YOUR BRAND
Just because a social media influencer has a large following or takes good pictures doesn’t necessarily mean it’s a good reason to reach out to them. If their style doesn’t match yours you might not want to use their photos on your feed, and their audience might not be the customers you are trying to reach. Find people whose photography style fits your tone, and whose personal style/interests match your target market.
@nenaandco is a great example of this. They work with a lot of social media influencers, and they all have that boho style and/or an adventurous feed.
6. UTILIZE HASHTAGS
While hashtags don’t have anything to do with the look of your feed, they do have the ability attract your target market. Instagram has recently been cracking down on activity that looks like spam, and unfortunately using the same hashtags over and over again can cause your posts to be shadow banned. So, I suggest having 3-5 different sets of hashtags to choose from. Use as many as you can think of. (Up to 30 per set.) And post them in the caption or comments of your post.
Those are my six tips for branding your Instagram feed. I hope you were able to take away at least one thing from this post!
If you want to reach out to me for branding advice/social media management or even a second set of eyes on your social media pages, don’t be afraid to holla at me! Click Here to email me.