Instagram stories has been a game changer for business accounts on Instagram. I know that a lot of business owners are struggling with the algorithm changes, “shadow banning”, and new business settings. Many are fearful that Instagram will soon be like Facebook, as far as business pages go. This means that businesses will most likely have to pay if they want their posts to be seen. While I totally understand why Instagram would do this (very smart business move on their end), it is already proving to be very harmful to small business accounts that are trying to promote their products.
Thankfully, Instagram threw small businesses a bone, and came out with Instagram stories. I highly recommend taking advantage of this tool and use it to it’s full potential.
Here are some of my tips for using Instagram stories for your business (or blog).
1. DIRECT FOLLOWERS TO OTHER SOCIAL MEDIA PLATFORMS
Stories is a great place to promote your other social media platforms such as Pinterest and Facebook. I created a couple photos that can be used in your stories, that you can save and use! Once you upload them to your stories be sure to add the URL, example: pinterest.com/britt_kav For the mailing list photo, be sure to add directions for how to join your mailing list. (Tap each photo, tap + hold to save to your phone.)
2. DIRECT FOLLOWERS TO YOUR LATEST INSTAGRAM POST
A lot of times Instagram will burry your post, and a good majority of your followers won’t even see it. (Thanks a lot, new algorithm!) Using stories to direct followers to your latest post can be a great tool to help boost your views. Screen shotting your page and posting an arrow to your post is one way to send them there. Example:
(My phone is on the charger. Don’t judge me.)
Put a sticker over your post to get your followers interested in what it is! (SoOooO mysterious.)
You could also post something like this (feel free to save and use these):
The arrow points to your profile picture, which can be clicked on. 😉
3. INCLUDE EXCLUSIVE DISCOUNT CODES
Creating a custom discount code exclusively for people who watch your stories is a great way to see how many sales you’ve gained just from your story viewers. You could even make it fun and have a “Happy Hour Sale”, and delete the story once the sale is over. This will also encourage people to keep an eye on your stories.
4. LET YOUR FOLLOWERS GET TO KNOW YOU
Instagram stories has been a great way for business owners & bloggers to open up with their followers and allow them to get a glimpse into their life/home/office/etc. I didn’t know the face behind a lot of shops until Instagram stories launched. Customers love to know who they are buying from. Make sure to stay professional, remember…there are some things your followers DON’T want/need to see. (Trust me, I’ve unfollowed some pages because of their stories.)
5. GO LIVE
The newest Instagram feature is the ability to go LIVE! Something about watching other people live is just so fascinating. One advantage is the fact that your followers will be notified that you are live. I suggest planning out exactly what you are going to talk about, or at least have some sort of idea, because it can be easy to lose your train of thought. (And it can be quite intimidating.) Use the LIVE tool to engage with your followers, allow them to ask you questions, or use it to ask them questions! (Examples: what items they love, what they want more of, where they’re from, etc.)
I would love to hear if this post was helpful to you, or if you have some of your own suggestions/helpful tips!